6/9/2023 0 Comments Benton gothic font![]() With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media. ![]() ![]() The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s ubiquitous Trade Gothic® Bold and Bold Condensed. ![]() Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. More…ĪTF Alternate Gothic has impact at any size. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts. ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design.
0 Comments
Leave a Reply. |